Contributing authors

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Jay Baer

President, Convince & Convert
An NY Times best selling author of five books and host of award winning Social Pros podcast. President of Convince & Convert, a consulting firm helping the world's most iconic brands win new customers.
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Convince & Convert

Digital Marketing Consultancy
An experienced analysis and advisory firm that creates effective, best-in-class digital marketing strategies for the world's most interesting organizations.

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What's inside

Download the ebook to discover the 7 ingredients to a successful B2B marketing team including:
  • Prioritize projects and tie them to business goals

    Learn how starting with strategy gives you a laser focus on the tasks that drive growth, so you don't get distracted by the ones that don't.

  • Encourage people to solve their own problems

    We all know disagreements happen - we discovered how the best teams handle conflict when it arises.

  • Make success metrics transparent

    What gets measured get done; know what your team is responsible for and make it clear to everyone in your organization.

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Real life job stories

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Planning Template

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Cheetsheet(s)

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Examples of how to improve conversion

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Tips for batter time management

I'm specifically looking for these three: skills, experience and cultural fit. Cultural fit is possibly the most important because I can train for the rest. There are some roles where I'm prepared to train. There are some roles where I'm not. 

- Peter Bell Senior Director of Marketing (EMEA) at Marketo on one of the 7 secrets.

The 7 secret ingredients of great B2B marketing teams

Download the full ebook packed with insights from 10 B2B marketing leaders on all 7 ingredients.
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