Contributing authors


Jay Baer

President, Convince & Convert
An NY Times best selling author of five books and host of award winning Social Pros podcast. President of Convince & Convert, a consulting firm helping the world's most iconic brands win new customers.
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Convince & Convert

Digital Marketing Consultancy
An experienced analysis and advisory firm that creates effective, best-in-class digital marketing strategies for the world's most interesting organizations.

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What's inside

Download the ebook to discover the 7 ingredients to a successful B2B marketing team including:
  • Prioritize projects and tie them to business goals

    Learn how starting with strategy gives you a laser focus on the tasks that drive growth, so you don't get distracted by the ones that don't.

  • Encourage people to solve their own problems

    We all know disagreements happen - we discovered how the best teams handle conflict when it arises.

  • Make success metrics transparent

    What gets measured get done; know what your team is responsible for and make it clear to everyone in your organization.



Real life job stories



Planning Template






Examples of how to improve conversion



Tips for batter time management

I'm specifically looking for these three: skills, experience and cultural fit. Cultural fit is possibly the most important because I can train for the rest. There are some roles where I'm prepared to train. There are some roles where I'm not. 

- Peter Bell Senior Director of Marketing (EMEA) at Marketo on one of the 7 secrets.

The 7 secret ingredients of great B2B marketing teams

Download the full ebook packed with insights from 10 B2B marketing leaders on all 7 ingredients.
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