Turn a daunting task into a work of genius by planning strategically, collaborating with stakeholders, and using your resources.
Learn how Picasso's approach can inspire your next marketing campaign.
Avoid the mistake of putting style over substance by borrowing from these architectural principles.
"To create something like the Sistine Chapel, Michelangelo had to be able to shift between short-term and long-term tactics. He needed to balance the everyday work, like painting the smaller individual sections, with the ability to zoom out and think strategy. It's a perfect metaphor for the way marketers need to work."